Marketing and Distribution

An audience can view a movie due to the process of a film being distributed. This makes it a very important job which has to be carefully completed; this also means a professional film distributor will handle this job so that it is distributed correctly. They will make the decisions about the marketing success plans by how the newspapers, web sites, and TV are going to be shown to an audience in which they will be able to view the movie on and the release date of movies so that the movie can be examined and tested to see if it is suitable for home viewing/DVD. Films can be shown to the public in different ways, whereas other films, possibly with lower budgets will go straight to DVD release. However, with new supporting surfaces such as Netflix and Amazon many films are being released on to them to try and see a variety of the audience and whether it is worth the watch or not. For both streaming and movies, film promotion is a want for encouraging the audience to watch.

In the past, all hugely popular movies or books were only shown in movies. However, the growth in technology enabled television to show films to a larger audience. In 1971, videocassettes were created, which allowed movies to become available to audiences in their own home.

Mass-media productions are marketed to meet their guessed number of people in whom have watched the film. This refers to the number of people that are exposed to the marketing. This can be accomplished through many ways such as, magazines, posters, interviews, large boards (for posting advertising), social media and trailers. This is based upon the amount of people that watch the film/trailer. Reach is sometimes generalised into particular groups, such as 'female', 'children', '18-25'; this can sometimes help guess a number of how many people may go and watch or buy the film. Reach is one of the most important statistics used in advertising.

To accomplish a good product without producing a lot with very little waste and to get an effective way of marketing, companies use a marketing plan to accomplish this. A marketing plan outlines the actions that the company will do to advertise and market their own product. This is usually planned around a particular time, in which enables to company to market it correctly. Within a marketing plan there will also be a description of the current marketing position, target market they wish to reach and what they will do in order to complete their marketing goals. Marketing plans need to start with someone in whom uses a product created by the company, through this they can create an effective advertising plan to meet the target audience while making sure the company makes a good amount of money and the feedback is given. This means a marketing plan also needs to include a good managing of money. It sometimes also includes the strengths and weaknesses of the company, its organisation and its products. Next to this, a distribution plan is put in to place to help the company to find out what day they should release their product. This is helped by the target audiences' and by looking at how other movies of the same genre are being released. Companies need to think hard about when they release their product due to not wanting to clash with other companies.

Also, advertising, promotion and being talked about a lot on TV, online, etc. are very important factors to the marketing and distribution of a film. This is important due to how it attracts the audience to watch the up and coming film. Newspapers, web sites, and TV are able to help increase the film either through good or bad press, which again brings it to the audience's attention. An example of successful marketing and distribution is The conjuring. This film was released in 2013 in America. It was predicted to produce $20 million but became a huge hit with  $318 million world wide. One of the main aspects of the film, in which attracts the audience is by how it says 'Based on a true story'. This film was played in over 2903 theaters world wide on its first opening weekend and earned around $17 million on the first day of being released. It grossed in around $41.9 million and was seen as the biggest opening for an original R-rated horror film.